Orangtoms
Designing interface for future of health
Johnson
Designing interface for future of health
Johnson
UX/UI Design
Wireframing
Prototyping
User testing
The goal of the rebranding project was to design a digital branding system for the company that could be easily adapted to other brands within the organization. To achieve this, we defined the brand foundations and digital brand architecture at the outset, establishing the basic rules for the brand's presence in the digital space and guidelines for their use. To ensure consistency and streamline digital development for all stakeholders, we also created a Design System. Additionally, we built a digital Brand Center to assist teams in implementing the brand in over 25 countries.
Recently, the team at Concept Lab was approached by XYZ Company, a leading e-commerce business, to redesign their website and create a cohesive brand identity.
To kick off the project, the team at Concept Lab began by conducting user research to understand the needs and behaviors of XYZ Company's target audience. Based on this research, they created personas and user journeys to inform the design process.
Next, the team at Concept Lab worked on developing a design system for XYZ Company.
This included defining the brand's visual identity, typography, and color palette.
Using this design system as a guide, the team designed wireframes and high-fidelity mockups for the website's user interface (UI).
Once the UI design was finalized, the team at Concept Lab used Webflow to bring the design to life. They developed custom interactions and animations to enhance the user experience (UX) and ensure that the website was visually appealing and easy to navigate.
Throughout the project, the team at Concept Lab worked closely with the team at XYZ Company to ensure that the end result met their needs and expectations. The final product was a beautifully designed website that accurately represented XYZ Company's brand and effectively met the needs of their target audience.
